A young business woman takes a chilling ride when she realizes her cab driver could be the notorious Taxi Killer.
Directed / Written / & Created by Paolo Cogliati – Responsible for all aspects of production.
Cosmos : HackAtom VI Promo
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Cosmos, the internet of blockchains, is one of the world’s largest cryptocurrencies. It was an absolute pleasure to direct and lead production on their HackAtom promo video.
We had a tight turnaround to explore galaxies with Tendermint/Cosmos in time for their epic $1,000,000 prize pool announcement, but it was a blast!
Vibrant : USDC Sin Cupos Spot
I had the pleasure to Direct and Lead Production on the new Vibrant app spot, "Sin Cupos".
Vibrant is part of the Stellar Development Foundation, a non-profit organization founded in 2014 to support the development and growth of the open-source Stellar network. SDF and Stellar seek to unlock the world’s economic potential by making money more fluid, markets more open, and people more empowered.
Role: Pitch, Direct, put together a team + pipeline to produce the entire spot with teams and clients across two continents.
Carela : Sugar Proof Your Life
Glucose-conscious tea startup, CARELA – approached me for a CMO & Art Director role with the challenging task of turning the “ugly fruit” bitter melon into a visually palatable element to ease introduction into the American market.
As part of my role — I led the bottling re-design efforts with agency partner Flood Creative, in addition to directing a team of illustrators and 3D artists to create the first iteration of Carela’s digital entry to the market.
Additional roles included conceptualizing and designing the mascots, brand messaging, setting up a digital pipeline, recruiting talent, leading animation, managing print, social campaigns, and producing the 3D commercial in its entirety with a small team we recruited over the course of the first year.
The company later sold its formula, and merged with a foreign company.
Behind the Scenes : Serial Taxi
Color beats of the film, with help from James Cassettari.
